S2: Creative mastery
Members only — Requires Practitioner credential. ~45 minutes with Addie. Combines hands-on lab and adaptive exam.
What you’ll demonstrate
- Identify the three creative agent interaction models and explain when each applies
- Work with stateless agents (template/transformers): discover formats, preview with inline assets, build serving tags
- Work with stateful ad servers: browse a creative library, generate tags per media buy, track delivery
- Work with stateful sales agents: push creatives, preview in the publisher’s environment
- Adapt a single creative concept across multiple channels and formats
- Reason about format edge cases, accessibility, and provenance
Prerequisite reading
Core creative tasks
list_creative_formats
Format discovery: what specs does each publisher require?
build_creative
Creative generation and transformation from brand assets.
preview_creative
Preview creatives before deployment.
sync_creatives
Synchronize creative assets with publisher platforms.
Supporting concepts
Creative protocol overview
The creative protocol: assets, formats, manifests, and creative agents.
Creative specification
Formal specification for the creative protocol.
Formats reference
Format definitions, technical specs, and the renders structure.
Asset types
Images, video, audio, HTML5, and native asset specifications.
Creative manifests
Manifest structure: how creative packages describe their contents.
Channel guides
Channel-specific specs for video, display, audio, DOOH, and carousels.
Generative creative
AI-generated creative workflows and best practices.
Accessibility
Accessibility standards for advertising creatives.
Provenance
AI creative provenance and disclosure requirements.
Implementing creative agents
Architecture guide for building creative agents.
Creative governance
Creative governance
Feature-based creative evaluation: security scanning, regulatory compliance, and content categorization.
get_creative_features
The evaluation task that scores creatives against governance features.
Content standards
Buyer-defined content rules that constrain what creatives can contain.
Provenance verification
How governance agents verify AI creative provenance metadata.
Lab exercises
Interaction models
- Stateless transformation — Connect to a template agent, discover its formats, preview a template with sample brand assets (inline), and build a serving tag. No
sync_creatives— everything is passed in the call. - Ad server workflow — Connect to a pre-loaded ad server, browse the creative library with
list_creatives, generate tags for multiple media buys usingbuild_creative, and check delivery metrics. - Push-and-preview — Connect to a sales agent, discover its accepted formats, push catalog assets with
sync_creatives, and preview how they render in the publisher’s environment.
Cross-platform skills
- Format discovery — Query sandbox agents for supported formats, compare requirements across publishers
- Cross-platform adaptation — Adapt one concept across display, video, and native formats using
build_creativewithtarget_format_ids - Compliance — Configure provenance metadata and disclosure requirements for AI-generated creatives
Assessment
| Dimension | Weight | What Addie evaluates |
|---|---|---|
| Interaction models | 30% | Correctly identifies and works with all three creative agent types |
| Cross-platform | 25% | Adapts creatives across channels and formats |
| Compliance | 25% | Configures disclosures, provenance, and regulatory requirements |
| Analytical skill | 20% | Interprets creative feature evaluation and delivery results |
Start this module
Start S2 with Addie
“I’d like to start the creative specialist module.”